UFABRIK announces new direct sales strategy for mainland Europe
UFABRIK is proud to announce a new direct sales strategy throughout mainland Europe. This initiative will provide key business accounts with manufacturer direct pricing, a cost advantage that is paired with enhanced value-added services including on-site customer consignment stock.
In-house consignment stock offers significant financial and operational customer benefits. These include no upfront payments on delivery of stock, end-of-month invoicing based upon usage, guaranteed stock availability to meet unexpected demand, plus the flexibility to replenish stock at any time. Implementing this innovative service not only improves cash flow for customers but also ensures a reduced carbon footprint through fewer deliveries due to consolidated orders.
New online portal for secure, easy ordering
To support its European distribution facility, UFABRIK has launched an online ordering platform for fast, simple, and safe direct-order fulfilment. After opening an account, customers have easy access to UFABRIK’s proprietary CMS system, where they’ll have a personalised area for credit account-based ordering.
European distribution hub
UFABRIK operates a dedicated European logistics hub in Bloxwich, UK. With 3 standard level access and 2 dock level loading bays, it can off-load up to six containers daily, equivalent to 3,000 rolls or 162 tons of material. This facility enables fast, palletised shipping to any location in Europe within three days.
Global manufacturing infrastructure
UFABRIK benefits from an unparalleled manufacturing infrastructure, supported by a fully contained supply chain that includes weaving, washing, dyeing, coating, and finishing. We deliver a unique advantage in quality and consistency.
With 14 coating lines in operation, and with additional production lines scheduled for future implementation, UFABRIK has scalable capacity and the ability to compete globally like no other textile corporation.
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A world class brand
UFABRIK is synonymous with excellence, built on a foundation of R&D innovation, rigorous product testing, and strategic collaboration with both leading equipment manufacturers and customers. With precision colour profiling tailored to specific printer models and paired RIP technologies, comprehensive marketing collateral, and a forward-thinking applications strategy, UFABRIK embodies a cradle-to- grave ethos. Every aspect, from product sales tools to investments in certification, reflect its commitment to quality, consistency, regulation, exceptional customer service, and sustainability.
A leader in digital textile applications
The UFABRIK premium range of digital print-ready display graphic textiles are specified by major brands for multiple market applications such as backlit, frontlit, blockout, backdrops, TFS, SEG, wall wraps, banners, flags, canopies, tents, gazebos and more. The range has been curated to offer solutions for 95% of all wide-format textile digital print applications. Innovative and sustainable, UFABRIK also offers products within its portfolio that are made from recycled single-use plastic waste. All other products are polyester-based ensuring they can be recycled or processed through waste-to-energy conversion.
Customer benefits
UFABRIK has consistently maintained customer trust through its proven quality, reliable and sustainable products. Beyond the superior quality of its materials, UFABRIK sets itself apart with service deliverables that truly meet the needs of European customers. Businesses can benefit from easy and secure ordering processes, fast delivery, and plentiful stock availability. Additionally, UFABRIK offers the valued initiative for in-house customer consignment stock. Professional services such as colour profiling assistance and applications training ensures customers additionally receive a comprehensive supportive experience.
Promotions and communications
Throughout 2025, UFABRIK will launch an extensive marketing campaign targeting all key European accounts. This will include direct links to pricing and offers the opportunity for key accounts to request personalised one-to-one visits from applications and technical specialists.